Supermarket sales of coffee pods and capsules soared to £102million last year as shoppers turned to making their own cappuccinos and lattes, the Daily Mail reports.
Sales revenues from these products rose 52 per cent and volumes by 54 per cent – to the equivalent of 310million cups, market data firm IRI found.
Premium pod varieties including cappuccino, latte and macchiato dominated sales with a 62 per cent share while black coffee made up 31 per cent and espresso seven per cent.
In contrast, sales of regular instant coffee were down 10per cent to £198 million while premium instant fell 4per cent to £244 million.
In terms of pod type, Kraft’s Tassimo led the pack with a 51 per cent share of the sector as the brand generated sales of £58 million – up 52 per cent.
