In a bid to grab a bigger share of the burgeoning single-serve business, UK supermarket giant Tesco has signed a deal with CafePod, an emerging player in the coffee market.
CafePod will soon be sold in 650 stores throughout the UK.
The Putney, London-based brand was set up three years ago by South African-born Peter Grainger and Brent Hadfield and already has its product on the shelves at Waitrose and is sold through major online retailers.
Tesco which has been losing ground to both discount stores like Aldi and upmarket rivals like Waitrose, will be keen to dip into this profitable market.
