BASINGSTOKE, England –Mars Drinks, a 100 percent workplace-dedicated segment of Mars, Incorporated, has entered an agreement with Taylors of Harrogate, to bring the Taylors premium coffee and tea varieties to offices throughout the United Kingdom.
Taylors Yorkshire Tea and Rich Italian coffee are now available as part of Mars Drinks’ workplace beverage portfolio in addition to Flavia drinks machines, coffees, espressos, teas and hot chocolates.
Taylors of Harrogate is a Yorkshire family business devoted to the craft of outstanding tea and coffee since 1886. Mars Drinks is proud to carry renowned brands Yorkshire Tea and Taylors Rich Italian coffee, using the same recipe as Taylors, but packaged in Mars Drinks’ proprietary Freshpacks to ensure taste, quality and freshness for the office.
Yorkshire Tea uses top quality Assam and African teas to deliver a unique flavour, strength and colour. Taylors Rich Italian coffee is a refined coffee roast that delivers chocolaty Brazilian beans and subtly sweet beans from Africa and Central America, all100% sourced from Rainforest Alliance Certified Farms.
“Mars Drinks and Taylors of Harrogate are both family-owned businesses committed to quality. That’s why we’re proud to include Taylors of Harrogate’s premium tea and coffee in our drinks portfolio,” said Hossam Ashraf, general manager, Mars Drinks UK, “By adding these national favourites to our offering, we’re able provide our customers with more choices throughout the workday including these well-known brands they love and recognise.”
“Mars Drinks have proven the Flavia drinks machine and Freshpack technology can deliver a proper brew that upholds the strict quality standards our consumers have come to expect from our brands.
We are delighted with this opportunity to extend our retail brands into the workplace, offering the same recipes our customers love in a convenient single-serve format.
Partnering with Mars helps raise our brand awareness and encourages more people to try Taylors products. Having enjoyed our drinks at work we are hoping that they pop our tea and coffee into their shopping basket too,” Matthew Huffer, sales director, Taylors of Harrogate said.
The inclusion of Taylors of Harrogate products in Mars Drinks’ workplace drinks solutions portfolio is the latest in a series of new drink and machine offerings from the company, including the new FLAVIA barista, which crafts perfect coffees, teas, lattes, cappuccinos and authentic espressos at the press of a button, and the addition of Segafredo Zanetti premium Italian espresso Freshpacks.
