ICONS Coffee Couture, a German coffee shop concept based in Souk Al Bahar, has entered the market for Corporate Solutions. They will be collaborating with Bin Majid Hotels and Resorts to serve organic beverages at five hotels with plans to double the number of Bin Majid hotels served by year end.
ICONS signature drinks including Mocha, Hot Chocoloco, and Spicy Chai Latte will be available at the hotel restaurants and coffee shops.
Elena Weber, former, international model and founder of ICONS Coffee Couture said, “I believe it is important to adopt a healthy lifestyle to enjoy life to the fullest.
We are really glad to be associated with Bin Majid Hotels and Resorts! This is a wonderful opportunity to make naturally sweetened, healthy and organic drinks available to people even when they’re away from home. ”
A representative from the top management at Bin Majid Hotels and Resorts said, “We are pleased to introduce ICONS organic and sugar free beverages at our resorts and hotels. It’s good to be a part of the healthy change happening in the Emirates.”
The assortments under ‘Proudly Serving ICONS Coffee Couture’ signage will be served in Coffee Shops at the Bin Majid Hotels and Resorts. Guests will also be able to purchase the ICONS coffee, tea and merchandise products directly from the hotels.
ICONS Corporate Solutions are aimed at promoting healthy change in the Emirates and facilitating the adoption of Stevia, a natural, zero calorie sweetener in place of sugar. The corporate solutions will be offered to hotels, universities, schools, and health clinics in the future to achieve this goal