BOSTON, MA – Aerosmith drummer, Joey Kramer, soon will be Rockin’ & Roastin’ with the House of Blues throughout the country.
In fact, Kramer announces an exclusive, multi-year marketing sponsorship where the nation’s leading club venue will exclusively serve Kramer’s fresh brewed organic coffee line.
“Aerosmith was one of the original investors in the House of Blues and it’s really incredible to have it all come full circle with Rockin’ & Roastin’,” said Joey Kramer, CEO of Rockin’ & Roastin’. “The House of Blues is iconic in the music world and the talent that has come through their venues is unmatched. I am beyond amped to again be aligned with them.”
House of Blues Entertainment LLC is a network of live music concert halls and restaurants in major markets throughout the United States.
House of Blues first location opened in the Harvard Square neighborhood (Cambridge, MA) in 1992 by Isaac Tigrett, co-founder of Hard Rock Cafe, and Dan Aykroyd, co-star of the 1980 film The Blues Brothers.
The company was originally financed by Aerosmith, Paul Shaffer, River Phoenix, James Belushi and Harvard University. Today, the House of Blues is operated by Live Nation while Aykroyd and Belushi remain actively involved.
Felix Mussenden, Executive V.P. House of Blues Entertainment, said, “Joey is one of the world’s legendary drummers and Aerosmith has a long history with the House of Blues family. It was only natural for us to team up with Joey by bringing his Rockin’ & Roastin’ coffee into our House of Blues venues.”
Rockin’ & Roastin’ will be brewed onsite at 12 House of Blues locations in the US including: Boston, San Diego, New Orleans, Chicago, Myrtle Beach, Orlando, Cleveland, Las Vegas, Dallas, Houston, Anaheim and Los Angeles. Kramer’s small-batch coffee line comes in three organic brews which represent his favorite coffee-producing regions: Ethiopia, Guatemala and Sumatra.
“Becoming the official fresh brewed coffee of the House of Blues is an extreme honor,” said Frank Cimler, Kramer’s Rockin’ & Roastin’ business partner. “It has been a pleasure to facilitate this sponsorship and to have Rockin’ & Roastin’ present in one of the country’s most recognized and celebrated music establishments.”
Source: press release
