LOS ANGELES – Grammy Award winning artist Beck has teamed up with FILTER Creative Group and The Playlist Generation, one of the nation’s leading curated in-store music companies, to bring fans a first listen of his new album, Morning Phase.
The album will be streamed on February 23 at 180 company-owned The Coffee Bean & Tea Leaf locations across Southern California and Arizona from 9am to 12pm PST.
Morning Phase is Beck’s twelfth studio album and is set to release February 25. The album is a companion piece to the 2002 album Sea Change.This first-of-its-kind in-store listening party from a major recording artist is the joint brainchild of FILTER Creative Group and The Playlist Generation.
The Playlist Generation provides curated music programming for company-owned locations of The Coffee Bean & Tea Leaf. Artwork and additional information about Beck and Morning Phase will be displayed on the in-store screens simultaneously as the album plays throughout the store via their sound system.
“Beck is a musical visionary and a natural fit for the sonic identity of The Coffee Bean & Tea Leaf and we’re thrilled to have partnered with FILTER to give fans an exclusive in-store first listen to Beck’s new album,” said Michael Smith, chief executive officer, The Playlist Generation.
“Artists are looking to new distribution channels and alternative ways to meaningfully reach fans. We believe this combination of great coffee & tea and great Music is a natural synergy and come next Sunday morning, The Coffee Bean customers and staff are in for a real treat.”
“The Coffee Bean & Tea Leaf is the perfect canvas for the exclusive in-store first listen as we are home to many discoveries,” said Diane Kuyoomjian, vice president of marketing, The Coffee Bean & Tea Leaf.
“From innovating new beverages to groundbreaking music, we strive to bring exciting, new experiences to our customers. We’re thrilled to bring Beck’s latest album directly to our stores for our customers to preview.”
To find a participating The Coffee Bean & Tea Leaf location, please visit CoffeeBean.com.
Source: The Playlist Generation; FILTER Creative Group
