NEW YORK, US – InterContinental Beverage Capital, Inc. (“IBC”) announced on Friday that it has entered into an agreement with International Coffee Group (“ICG”) to provide advisory services related to ICG’s brand development and planned market expansion. IBC is a New York-based merchant banking firm. ICG is a diversified coffee roaster in Chattanooga, Tennessee and New York City. Details of the agreement were not announced.
International Coffee Group was founded in 1997, as Stone Cup Roasting Co., by owner and CEO Jennifer Stone. ICG continues to sell Stone Cup Coffee throughout the southeast. Stone Cup has received numerous awards and accolades, ranking in the top 15 brands in the U.S. by CoffeeReview.com as well as Small Business of the Year in 2012.
Ms. Stone said, “I am very excited about the planned ICG initiatives and the fact that InterContinental Beverage Capital will be providing guidance to ICG for ventures into new markets, segments and products.” Mr. John Carson, Chairman of IBC, former President of Cadbury Schweppes and Triarc Chairman, stated that “IBC, in its advisory role, will assist International Coffee Group in achieving both its short and long term objectives and expects International Coffee Group will derive valuable and significant benefit from our relationship.”
Carson said that Stephen F. Horgan, operating partner at IBC, will spearhead the project. Mr. Horgan has an exceptional record of accomplishments in senior executive positions in the beverage industry that include The Coca- Cola Company, Coors Brewing Company and MillerCoors.