NEW YORK – Juan Valdez, the icon that represents Colombia’s 560,000 coffee growing families, was Advertising Week’s guest of Honor in New York. The event is the world’s premier gathering of market, media and technology leaders that takes place annually in New York City. The Advertising Week was held on Sept 29 – Oct 3, with a visit of the most recognized US icons to the NASDAQ in Times Square.
Over the past 50 years, Juan Valdez has become one of the world’s most respected advertising images. In 2005, he was chosen as the most recognized advertising icon in America. The Juan Valdez trademark has been the subject of academic studies developed by different institutions including Harvard Business School.
