WATERBURY, Vt. – Keurig Green Mountain, Inc., announced that it is now the exclusive manufacturer of Harris Teeter branded K-Cup packs for the Keurig brewing system. Financial terms of the agreement were not disclosed.
“We’re happy to welcome Harris Teeter into the Keurig system,” said John Whoriskey, President of U.S. Sales and Marketing at Keurig.
“The combination of Harris Teeter’s reputation for offering an excellent selection of high quality products at a good value, and our unparalleled expertise for delivering superior products for our Keurig system is a clear win for Keurig brewer users around the region.”
The new, licensed Harris Teeter coffee K-Cup packs are now available exclusively at Harris Teeter and HarrisTeeter.com.
Launching with an assortment of coffees in-store and online, all Harris Teeter K-Cup packs will be marked with the Keurig Brewed seal indicating the product has passed rigorous testing, assuring the quality, taste, and integrity consumers expect from the Keurig brand.
Keurig brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button.
The Keurig single cup brewing system was recognized as the “Brand of the Year” in the single serve coffee maker category in the 2014 Harris Poll EquiTrend Equity Study.
For the third consecutive year, the Keurig system has received the highest ranking in the coffee maker category based on consumers’ perceptions of familiarity, quality and purchase consideration, a selection of several qualifying elements evaluated.
