US – Keurig Green Mountain, Inc. and W.B. Mason bring magic to Keurig Brewers with SHAZAM Coffee

WATERBURY, Vt. & BROCKTON, Mass. – Keurig Green Mountain, Inc., and W.B. Mason Co., Inc., the largest privately owned office products dealer in the United States, announced a multi-year agreement to offer W.B. Mason’s SHAZAM coffee in K-Cup packs for the Keurig hot brewing system in away from home channels. SHAZAM will be the first brand to come into the Keurig family from a Keurig Authorized Distributor
“We’ve had a long, successful history with W.B. Mason as a Keurig Authorized Distributor,” said John Whoriskey, President, U.S. Sales & Marketing for Keurig. “By expanding our relationship and introducing SHAZAM coffee to office and hospitality channels, we’ll be able to provide even more variety and choice of beverages to customers across the country.”
The companies plan to launch the new SHAZAM coffee K-Cup packs later in the month of October 2014 with Light, Medium, and Dark Roast blends exclusively to W.B. Mason customers. SHAZAM coffee promotes that it will ‘Make Your Day Magical,’ offering the enchanting combination of great tasting coffee and a competitive price. All SHAZAM coffee K-Cup packs will be marked with the Keurig Brewed seal indicating the product has passed rigorous testing, assuring the quality, taste and integrity consumers expect from the Keurig brand.
“The opportunity for W.B. Mason to be the first Keurig Authorized Distributor to market our own blend of coffee promises to be the most important product launch in our company’s history,” notes Leo J. Meehan III, President and CEO of W.B. Mason Co., Inc. “The taste of the coffee, coupled with the low price, will make your day truly magical. The best part, though, is that SHAZAM is available exclusively to W.B. Mason customers!”
Keurig hot system brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. The Keurig brewing system was recognized as the “Brand of the Year” in the single serve coffee maker category in the 2014 Harris Poll EquiTrend Equity Study. For the third consecutive year, the Keurig system has received the highest ranking in the coffee maker category based on consumers’ perceptions of familiarity, quality and purchase consideration, a selection of several qualifying elements evaluated.