CLEARWATER – Melitta USA furthers its reputation for innovation and quality with its newest single-serve option, Melitta Cafe de Europa Gourmet Coffee for Keurig-style machines.
Reminiscent of a true coffee brewing experience – and unique to the single-serve category – consumers can see and smell their coffee from the moment they remove the cup from its individually sealed freshness pack.
With the recent addition of Stop & Shop, Giant PA, Giant MD and Martin’s, Melitta’s gourmet single-serve coffees now have distribution in most major retailers in the Northeast. Based on steadily climbing same-store sales and positive word-of-mouth, further geographical expansion is highly likely.
“Once consumers try our single-serve gourmet coffee and realize they no longer have to choose between great flavor and convenience, they’re hooked,” says Vice President of Marketing Chris Hillman. “Designed with the environment in mind, our cups are the first 100 percent recyclable single-serve option in the market.”
Melitta’s Cafe de Europa Single Serve Gourmet Coffees – available in four varieties, including Classique (medium roast), Vienna Roast (dark roast), Blanc et Noir (a blend of light and dark roasts) and Espresso Toscana (extra dark roast) – are available for purchase at www.melitta.com, www.amazon.com and most major retailers.
Source: press release
