GLENDALE, Calif. – The wait is almost over for peanut butter cup lovers across the country. The new Butterfinger Peanut Butter Cups, which take the classic peanut butter and chocolate combination to a whole new level of “smooth and crunchy”, are now shipping to stores nationwide.
Hailed by media including USA Today and “Good Morning America” as a delicious game changer in the candy industry, the new Butterfinger Peanut Butter Cups will be available in retail stores beginning January 2014.
Even before hitting the market – or consumer taste buds – a recent E! Online poll reported the majority of consumers believe the new Butterfinger Peanut Butter Cups will win the candy industry’s peanut butter cup battle.
“The anticipation for the new Butterfinger Peanut Butter Cups has been incredible,” said Butterfinger brand manager Jeremy Vandervoet of Nestlé USA. “As we close out the ‘90ish’ anniversary of Butterfinger this year, we are very excited about the future with innovations like Butterfinger Peanut Butter Cups.
Our fans love a dose of Butterfinger, and this one-of-a-kind treat is the most highly anticipated new product we have ever launched in Nestlé USA Confections & Snacks’ history.”
Butterfinger Peanut Butter Cups also mark the first time when Nestlé USA will advertise one of its brands at the Big Game. Scheduled to debut in 2014 in the second half of the February 2nd game, the 30-second advertisement will exude the humorous brand personality of Butterfinger.
Added Vandervoet: “We can’t wait to showcase Butterfinger’s irreverent sense of humor not only during the biggest event in American sports, but at a time when all eyes are on the best commercials of the year.”
Showing how “the cup just got crunchy,” Butterfinger Peanut Butter Cups feature a smooth, peanut-buttery filling with just the right amount of Butterfinger crunchy pieces mixed with velvety, creamy milk chocolate.
Consumer taste tests show that a dose of Butterfinger makes all the difference. After trying the new Butterfinger Peanut Butter Cups, a whopping 82 percent of consumers said they would “definitely or probably” purchase it.*
The single-size 1.5oz. package offers two cups with a manufacturer’s suggested retail price of $0.89-$1.19. The four-pack, which is a 3.0oz. share-size package of four cups, has a MSRP of $1.69-$1.89.
Butterfinger Peanut Butter Cups are part of the Nestlé Cocoa Plan, a global initiative launched by Nestlé USA to help improve the lives of cocoa farmers and the quality of their products while also assuring a sustainable cocoa supply for years to come.
The beans will be certified by UTZ Certified, an independent organization focused on developing sustainable farming and better opportunities for farmers and their families.
The Nestlé Cocoa Plan, first launched globally in 2009, is a $120-million effort to help improve cocoa sustainability and the livelihoods of cocoa farmers through a number of innovative social and economic programs.
This includes providing education and training to thousands of farmers and their families; distributing millions of higher-yielding plants; improving infrastructure in farming communities; building or refurbishing schools; and addressing and eliminating the use of child labor in the cocoa supply chain.
To learn more, please visit www.nestle.com/csv.
*Nestlé USA Butterfinger BASES test results
Source: press release
