NEW YORK, NY – Razorfish, one of the world’s fastest growing digital and technology agencies, today announced its role as digital Agency of Record (AOR) and profit sharing partner for the E-Commerce division of Peet’s Coffee & Tea, the premier specialty coffee and tea company in the United States.
The partnership model is one that is new to the agency and launches an innovative approach to committing Razorfish to the growth of Peet’s e-commerce business.
Razorfish will share day-to-day responsibility for driving growth of Peet’s e-commerce business, from collaborating on strategy-setting and road mapping to planning and executing media strategy and spend.
This breadth of partnership will allow both companies to innovate, test and acquire insights in a way that will enable Peet’s to markedly enhance its online presence by holistically leveraging Razorfish’s full suite of end-to-end capabilities.
“We’re excited to work with a well-established digital partner like Razorfish that understands the needs of our growing e-commerce business,” said Jon Weinberg, VP of Strategy & E-Commerce for Peet’s Coffee & Tea.
“This new partnership enables us to rapidly enhance Peet’s roast-to-order online experience and introduce new digital features and capabilities that customers want most.”
“Since its inception, Peet’s has been the trusted destination for consumers seeking premium quality coffee and tea products with unparalleled freshness,” said Pete Stein, global CEO of Razorfish. “We’re delighted by the opportunity to help enhance their digital service offerings and further fuel their online expansion.”
Work on the account has already begun and is being managed by Razorfish’s West Region.
Source: press release
