In efforts to boost traffic this holiday season, Starbucks has launched a competition giving customers the chance to win a lifetime’s supply of drinks.
The winning caffeine enthusiast will be given a golden ticket granting a free Starbucks drink every day for 30 years.
The Starbucks for Life giveaway will begin Dec. 2, reports The Wall Street Journal, and lasts until Christmas.
The prizes offered include 10 lifetime Starbucks cards, as well as various other gifts. The lifetime Starbucks card will allow the cardholder to get one free Starbucks coffee drink of his choice each day, for 30 years.
Entering the giveaway is easy and simply requires Starbucks customers to pay with a Starbucks Card or through their mobile devices.
Further incentives designed to drive footfall at the outlets, will include prizes for one in 10 customers who pay by card or mobile.
The winner will be announced in January.
Starbucks has not revealed exactly how entries will be managed or winners will be chosen.
