SEATTLE – Baristas Coffee Company, Inc., a Nasdaq Company, announced that they have completed development on their retail grocery product line of single serve K-Cups.
The Baristas branded product line of K-Cups is rolling out initially with the exclusive Baristas Espresso Roast as well as a White Coffee roast that will be the first to enter grocery store distribution.
The Baristas K-Cup line will be 2.0 system compatible, contain a high oxygen barrier and be flushed with nitrogen during the packaging process to preserve freshness and increase shelf life.
The 12 cup retail distribution boxes will initially be distributed through online sales portals already engaged, in the Baristas retail locations and in select grocery channels throughout the country.
The distribution is expected to increase rapidly through product broker agreements and product placement representation who feel that market penetration of this unique product will be extremely successful.
White Coffee is a proprietary slow and low heat roast that due to the roasting process is significantly less acidic and preserves a much higher caffeine level than a traditional roast.
The lower acidity and higher caffeine levels create unique marketing elements for the branded product and Baristas will be among the first to offer the product into retail distribution.
