CANTON, Mass. – Dunkin’ Donuts has been ranked for the ninth consecutive year number one in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index.
Dunkin’ Donuts also leads the packaged coffee category in customer loyalty for the third year in a row.
The 19th annual national survey conducted by brand loyalty and engagement consultancy Brand Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers.
Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for “delighting” customers.
In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.
“Dunkin’ Donuts has an extremely loyal fan base by creating real emotional engagement between their brand and the consumer and we congratulate them,” said Robert Passikoff, founder and president, Brand Keys.
“They’ve been #1 in our Customer Loyalty Engagement Index for nine straight years in the coffee category and #1 in the packaged coffee category for three years in a row.
This accomplishment is only achieved through quality products, meaningful differentiation and consistent service that continuously resonates with consumers.”
According to The NPD Group / CREST, Dunkin’ Donuts serves the most traditional hot and iced coffee in America, selling more than 1.8 billion cups of coffee every year.
Dunkin’ Donuts uses 100% Arabica coffee beans.
