BOCA RATON, FL – DNA Brands, Inc. announced yesterday that it was retracting its previously announced agreement with Trenton Coca-Cola Bottling Co. On June 9, 2014, DNA issued a release announcing an agreement whereby Trenton Coca-Cola had agreed to distribute the DNA line of products.
President and CEO of DNA Eric Fowler, said, “Trenton Coca-Cola has not agreed to distribute any DNA products. I apologize for this misunderstanding. We pride ourselves on our integrity, especially in making public announcements concerning our business. It appears that in this instance I got it wrong.”
The public announcement also referenced a quote from Chuck Jones, who was purported to be the President of Trenton Coca-Cola. He is not.
The Company has instituted significant internal procedures to insure that it never issues any public releases that are incorrect in the future.
