WATERBURY, Vt. – Keurig single cup brewing system has been named “Brand of the Year” in the single serve coffee maker category in the 2015 Harris Poll EquiTrend Study, Keurig Green Mountain, Inc. reports.
This is the fourth consecutive year Keurig has been named as the highest ranked brand in its category, based on consumers’ perceptions of familiarity, quality and purchase consideration.
Keurig received the highest numerical Equity Score among single serve coffee maker brands included in the 2015 Harris Poll EquiTrend Study, which is based on opinions of 38,670 U.S. consumers ages 15 and over surveyed online between January 8 and February 2, 2015.
“Highest Ranked” was determined by a pure ranking of a sample of single serve coffee maker brands.
“Consumers trust Keurig to deliver the wide variety of coffee and other beverage brands they love with the quality, convenience and simplicity they’ve come to expect from Keurig,” said John Whoriskey, Keurig’s President of US Sales and Marketing.
“We’re honored to be a part of so many consumers’ daily routines and we’ll continue to work to create the ultimate beverage experience in every life we touch, from source to cup.”
The Keurig® hot brewing system has revolutionized the way beverages are brewed and consumed both at home and at the office, making an abundant choice of quality coffee and other specialty beverages a staple option with 60 brands and over 400 beverage varieties currently available in the system.
According to December 2014 NPD data*, for the 2014 holiday season Keurig had eight of the top 10 selling coffeemakers in dollar sales, with Keurig remaining as the top ranked coffeemaker brand in category dollar sales for 53 consecutive months.
*Source: NPD All Channels Note: Total Coffeemaker category includes all coffeemakers and espresso makers. NPD data does not include all retailers and is estimated to represent 60-70% of all retail sales for the coffeemaker category.
