Krispy Kreme and Massimo Zanetti Beverage announced yesterday a multi-year licensing agreement to roast and distribute Krispy Kreme(R) Coffee for grocery, mass merchants and club stores.
Per the agreement, which was brokered by Krispy Kreme’s exclusive licensing agency, Brand Central, 12oz branded bags of Krispy Kreme ground coffee in Smooth, Decaf, and Rich blends are now available for purchase at fine retailers throughout the United States, and online at Amazon.com and soon at ShopMZB.com.
“Working with Massimo Zanetti Beverage USA to introduce new packaging sizes and varieties of our ground coffee for at- home-brewing underscores our continued commitment to bring our great tasting blends to coffee consumers wherever they choose to shop,” said Mark LaBrecque, Vice President of Marketing, Licensing and Consumer Packaged Goods at Krispy Kreme.
“Krispy Kreme is a great brand with a very loyal fan base and we are truly excited about the opportunity to be their roasting partner,” said Brian Kubicki, Vice President of Marketing at Massimo Zanetti Beverage USA.
“We will utilize our coffee roasting expertise, existing retailer relationships and vast distribution network to make it easy for their fans to enjoy the great cup of coffee they have come to expect either at-home or at the office.”
Krispy Kreme Coffee, made with 100% Arabica beans, is available in three delicious blends perfectly crafted for any coffee drinking occasion.
Krispy Kreme Coffee can be purchased in 12oz ground coffee bags, K-cup(R) packs and Ready-To-Drink Iced Coffee varieties at participating Krispy Kreme doughnut shops, grocery stores, mass merchants and online at KrispyKreme.com, Amazon.com, and Keurig.com.
