WINSTON-SALEM, N.C. – Krispy Kreme has been recognized as the Brand of the Year in the Coffee and Quick Service Restaurant category according to the 2015 Harris Poll EquiTrend study.
Krispy Kreme, which has served its premium-quality sweet treats, including its signature Original Glazed doughnut and great-tasting coffee for almost 80 years, received the highest Equity Score among eight other Coffee and Quick Service Restaurant brands.
“We are humbled by this honor and thank our loyal customers for making Krispy Kreme the highest ranked coffee and quick service restaurant brand,” said Tony Thompson, Krispy Kreme President and CEO.
“As we continue to live out our mission to touch and enhance lives through the joy that is Krispy Kreme, this study offers strong evidence that the Krispy Kreme brand continues to be well-regarded by American consumers.”
The Harris Poll EquiTrend study, conducted by Harris Interactive, reveals the brands that Americans rank highest in brand equity.
