EMERYVILLE, Calif. – Peet’s Coffee is introducing Javiva Blended, a new, blended iced coffee beverage now available in all Peet’s stores nationwide.
Javiva, which means “coffee and life,” is one of the only made-to-order blended iced coffee drinks in the U.S. that is made with fresh brewed coffee.
“We spent a year conducting research and optimizing recipes, and discovered that most of the leading blended iced coffee drinks from major U.S. coffee providers are not made with fresh brewed coffee”
“We spent a year conducting research and optimizing recipes, and discovered that most of the leading blended iced coffee drinks from major U.S. coffee providers are not made with fresh brewed coffee,” said Tyler Ricks, chief marketing officer of Peet’s Coffee.
“Peet’s has an unwavering commitment to roasting, brewing and delivering the freshest coffee possible because fresh beans make better coffee.
We applied this truth to the development of Javiva, and while it is more expensive to use fresh brewed coffee, we never compromise our principles or cut corners.”
Javiva Key Ingredients
Peet’s baristas are trained to hand craft every Javiva beverage using ice and three main ingredients:
- Fresh Brewed Coffee: Brewed throughout the day with Peet’s Baridi Blend, comprised of East African coffees from Kenya, Tanzania, Ethiopia and Rwanda.
- Fresh, Hormone-Free Milk: Peet’s fresh dairy products are hormone-free and customers may choose whole, 2% or non-fat options. Javiva can also be made with GMO-free soy or almond milk.
- Javiva Powder: Blend of non-fat dry milk, sugar and vanilla powder. Also, Javiva Light is a dairy-free option.
Javiva Flavors
Javiva can be made regular, light or decaf. Javiva’s core flavor menu includes:
- Coffee (made with fresh brewed coffee) ◦ Coffee, Mocha, Caramel, Vanilla, Maple and Chocolate & Caramel Swirl
- Espresso (made with hand-pulled shots of fresh espresso)
- Chai or Matcha Green Tea
- Coffee-Free Flavors: Chocolate, Vanilla or Caramel
In addition, Javiva Regular contains no artificial flavors or colors, no preservatives and is wheat-free. Javiva Light is a dairy-free option that contains 50 percent fewer calories and 40 percent less sugar than Javiva Regular and is sweetened with monk fruit extract.
Javiva Light also contains no artificial flavors or colors, no preservatives, no artificial sweeteners and is wheat-free.
Peet’s is celebrating the Javiva launch with its new “Stand Up for Fresh” national campaign to rally consumers to demand freshness using the hashtag #standupforfresh.
Peet’s learned that consumers not only preferred a product with fresh brewed coffee, but were shocked to learn that the blended iced coffees drinks from major coffee providers were not made with fresh brewed coffee.
The campaign harnesses that emotion and encourages consumers to stand up for fresh. Javiva is supported through social media, radio, digital and out-of-home visuals such as wild postings, reverse graffiti and wallscapes.
Also, Peet’s is introducing a new Javiva microsite at www.standupforfresh.com containing videos, photos and other information.
