With the new year, UTZ Certified is shortening its name to UTZ. Why the change? “We have been working towards better farming and a better future for the past 13 years – says a press release posted in the website – As a result, we are now the largest program for coffee and cocoa and have certification schemes in other commodities including (herbal) tea, rooibos and hazelnuts.”
“Through certification we have seen significant impacts in the lives of farmers and their workers, but we have also seen that some of the problems they face cannot be addressed through certification alone. Issues such as child labor, wages or the impact of climate change require a cross sectoral approach.”
This means that only when UTZ works together with producers, NGOs, governments and buyers, can these issues really be tackled. Building on our experience and reach we are expanding our work to look at how we can join forces with others to make a lasting impact on these sectoral issues in order to create a better future for everyone.”
“We believe that UTZ compared to UTZ Certified, reflects better our new approach and offers a broader scope of collaboration. We are excited to be able to bring our vision of a better future to the next level’ Han de Groot, UTZ Executive Director.”
What changes?
UTZ has redesigned its website, shortened the URL and improved the media center, bringing all (certification) resources and visual tools to one place, the Resource Library.
Logos have been updated.
Here is how:
• The UTZ corporate logo or UTZ trademark (on the right), which does not include the word ‘Certified’. This logo refers to the organization. This logo can be used when talking about the collaboration with UTZ or for off-pack communications.
• The UTZ labeling logo (on the left), which includes the word ‘Certified’. This logo refers to the certified ingredient in a product. It is applicable for on-pack and off-pack communication regarding the certified product.
