At the International Coffee Fair in Host Milan, Varesina celebrates coffee professionals with demonstrations such as Show your perfect cup, from Saturday, October 24 to Monday, October 26, 2015.
The historic coffee roasting plant of Varese has invited at its stand (Hall 13, stand C36 D35) some baristas and professional trainers to demonstrate their skills in different disciplines.
Short talks on the first maintenance of the equipment, preparation of perfect espresso and cappuccino, skilled Latte Art techniques, and preparation of coffee-based cocktails. Varesina provides baristas with its own equipment and Silver, the 100% Arabica blend chosen as the Espresso Sponsor for the World Latte Art Championship 2015, which is part of the World Coffee Events SCAE – Speciality Coffee Association of Europe and SCAA – Speciality Coffee Association of America.
The event on Saturday, October 24, at 1 pm, will host the Italian champion Andrea Antonelli who, as a trainer and an expert of the pulyCAFF products (certified cleaners for coffee making equipment), will show the first maintenance operations of espresso machines and grinders to be carried out in just 15 minutes. And, after the cleaning, Antonelli will stage his talents with impeccable espresso and cappuccino prepared with the Varesina coffee.
The “demo” at the Show your perfect cup event will start again at noon on Sunday, October 25 with the drinks prepared by Davide Spinelli, a barista and a trainer with proven skills in Coffee in Good Spirits, the SCAE discipline that mixes coffee and alcoholic beverages. For the occasion, Spinelli will offer the public some coffee-based cocktails and soft drinks, as well as a “winner” preparation.
Finally, on Monday, October 26 still at noon, Varesina will host the barista and trainer Andrea Cremone for a session of cappuccino decoration techniques, from the free pour to other methods, just like in competitions.
The Varesina stand will also host the special participation of one of the best International baristas, Markus Badura, the Germany Latte Art defending champion with his amazing creations on the creamy surface of cappuccinos.
Among the Varesina Caffè products, Silver is the top blend for the preparation of perfect coffee cups. Presented at the last World of Coffee in Gothenburg, the official coffee blend of the World Latte Art Championship 2015 has supplied “milk jug” experts from around the world, including the Australian Caleb Cha, who won the championship.
Silver is a blend of the best types of Arabica coffee from producing countries of Central and South America. The espresso made with this blend has a pronounced body and expresses pleasant hints of fruit with a delicate sweetness. Its cream is perfect and creates a clear color contrast in cappuccinos.
At Host 2015, the company bears the fruit of its daily search for quality and care in processing coffee, along with the satisfaction of being able to accompany coffee professionals in their personal growth. At the coffee roasting stand, the public is invited to taste the complete offer of Varesina blends, derived from the careful selection of 20 different coffee types blended with obsessive attention, based on family recipes.
These gourmet products, served daily on the counters of many bars and cafes, are born in the headquarters of Varese, where the company has been able to integrate an advanced production system with the love for the raw material and the hand-roasting of the beans.
SHOW YOUR PERFECT CUP
pav. 13, stand C36 D35
Showcase of talents with demonstrations, cups of perfect espresso, latte art and much more!
SATURDAY 24.10.2015
h 13.00
Demo with pulyCAFF and Andrea Antonelli
The cleaning of the espresso coffee equipment in 15 minutes
SUNDAY 25.10.2015
h 12.00
Coffee in Good Spirits with Davide Spinelli
Innovative beverage recipes with coffee, spirits and soft drinks
MONDAY 26.10.2015
h 12.00
Cappuccini Latte Art with Andrea Cremone
Creative latte patterns and designs on cappuccinos
Special Guest
Meet the German Latte Art Champion Markus Badura
Cappuccino Latte Art with the Champion
Varese Coffee: a history of passion
The first cup of Varesina coffee was served in 1919, when the small roasting plant carried out its business in the historic city center of Varese.
The goal of serving an excellent cup of coffee has been kept and the company has grown over the years, thanks to its strong and authentic values.
Abramo Maffina, the father of the current owners of Varesina Caffè, Stefano and Paolo Maffina, has shaped its business with great humility, dedication, skills, and foresight, passing on a deep knowledge of coffee and, above all, a great dream, to his children.
In 1994, the roasting plant moved to larger premises not far from the city and improved and certified its production facilities, establishing itself as a commercial reality of the coffee industry and made-in-Italy espresso.
The green coffee beans, already carefully selected, arrive in jute bags to the Varesina Caffè warehouse.
Here, after a further cleaning process and selection, the raw beans are stored in a silos with 20 separate compartments, one for each type of coffee.
Finally, the coffee is blended and roasted according to a traditional recipe, but with built-in support of technology and state-of-the-art equipment.
