CHIGNOLO D’ISOLA, Italy – VEA announces its investment in Ratio’s latest funding round. Ratio has elevated the at-home coffee experience from mundane to sublime by attending to the highest level of aesthetics, design, and quality. Since 2013, Portland, Oregon based Ratio has designed and built exceptional brewers including the Ratio Eight and Ratio Six.
VEA exists at the heart of coffee technology, overseeing a number of top-tier brands. Additionally, VEA invests in coffee-focused ventures.
“We see a consolidating trend for easy home coffee-brewing solutions” states Umberto Doglioni Majer, VEA’s VP. “We also strongly believe in elevating the quality of the coffee experience in terms of flavor but also overall product feel” he continues.
Ratio’s insistence on simplicity and beauty lets the user make effortlessly excellent coffee with the touch of a button. By using high quality components, Ratio brewers are built to last and backed by a 5 year warranty.
Each model is designed to bring pleasure and luxury to the at-home coffee ritual, from the first step of the brew process to the final sip of perfectly extracted coffee.
The original Ratio Eight was the first electric home coffee maker built of handblown glass, machined cast metal and walnut wood and brews in a manual pour over style. The Ratio Six was recently awarded the Gold Cup Certification from the SCA and brews coffee similar to a commercial batch brewer.
Mark Hellweg, founder and CEO of Ratio, first met the VEA team in Milan at the HOST convention and was drawn to their use of cutting edge technology to solve coffee brewing challenges without sacrificing the tactile and immersive nature of the coffee brewing ritual.
“Not everything that can be automated should be automated,” Mark said. “As Ratio prepares to integrate tech-enabled features in our expanding lineup, we’re looking forward to collaborating with their knowledgeable and passionate team. Our mission has always been to bring an elevated coffee experience to the home. Now we’re looking at other contexts where good coffee is needed but barista training is hard to maintain, such as hotels, restaurants, and the office.”
The strategic investment is the first from a coffee-equipment entity, following several investment rounds by private investors. Terms of the investment are not disclosed.
About VEA
Andrea Doglioni Majer founded VEA to be the heart of coffee technology. It operates four brands Carimali, Elektra, Heylo, Bellezza and two industrial companies. Vea also invests in coffee-focused businesses like Ratio Coffee. Learn more about Vea by visiting www.vea.ventures
About Ratio
Ratio was founded in Portland, Or in 2013 by industry veteran Mark Hellweg. From the beginning Ratio has adhered to the highest standards in design and quality, seeking to elevate the coffee brewing experience through simplicity, beauty, and perfect extraction. To learn more about Ratio’s products, visit its website www.ratiocoffee.com
