More recent are the co-operations started in Japan and Korea, Canada, Ecuador, Egypt and South Africa.
Thanks to focused investments and sharing of efforts, the company established a reliable network that develops over time in order to improve service and enter new markets.
The will to enlarge its sales and technical structure combines with the project to strengthen Vibiemme image around the world. In particular for its distributors, the company planned a communication strategy to assure a coherent and synergistic image despite the different realities.
This project is part of the training activities organized in collaboration with the International Institute of Coffee Tasters (IIAC) and the Italian Espresso National Institute (INEI) close to HOST show. The staff from Vibiemme will meet in Milan, not only to take active part in such an important exhibition, but also to acquire the INEI certification in order to bring the Italian espresso and cappuccino culture to their own countries.
In the meantime the company is taking also care of its expansion in the Italian market, by offering an efficient network of support and a renewed approach from the sales point of view.
Moreover, even in Italy, Vibiemme is paying attention to coffee culture, especially with regards to the bartenders and business operators training.
INEI CERTIFICATION Vibiemme machines are certified by the National Institute of Italian Espresso since 2000.
The company was one of the first in this field to join INEI, founded in 1998 to protect and promote the espresso made in Italy, through the brand Espresso Italiano coffee certification (product certificate of conformity by Csqa n. 214 dd. September 24, 1999, DTP 008 Ed.1) and Italian Cappuccino.
The bars offering the certified Italian Espresso use a qualified coffee blend, qualified coffee machines and grinders with Inei marks, and their qualified personnel is working after receiving a specific training. These conditions, subject to the control of INEI certification, guarantee the consumer sensorially perfect coffees and cappuccinos.
