BELFORTE DEL CHIENTI, Italy – Simonelli Group, a leading manufacturer of professional espresso machines and grinders under the Victoria Arduino and Nuova Simonelli brands, will be at the World of Coffee Busan. This is a significant event as it marks the first time the WOC has moved to Asia with all its shows, including the World Barista Championship.
Simonelli Group at the World of Coffee Busan
From May 1 to 4, Simonelli Group will be at WOC Busan – stand D-501 D-503 – to present the latest innovations from the Victoria Arduino and Nuova Simonelli brands.
But above all, it will be alongside all the competing baristas with Victoria Arduino’s Mythos, the official grinder of the World Barista Championship.
Victoria Arduino, a leading Italian brand in the production of professional espresso machines with a distinctive design and high performance, has a truly important role at WOC Busan with its Mythos, the official grinder of the World Barista Championship 2024.
The first grinder designed and engineered for the specialty coffee world by coffee specialists, Mythos by Victoria Arduino represents quality grinding in a unique and recognisable design. For the WBC in Busan, Mythos celebrates the colours and flavours of South Korea’s main port city.
In addition to the custom WBC Busan 2024 competition grinders, Victoria Arduino has created a unique piece of Mythos that celebrates the colours of the roofs of the Korean port city: a variety of colour codes where different shapes and textures blend with geometries, which play off each other and explore the spirit of Busan and the WBC.
In addition to attending the World Barista Championship competitions, where Victoria Arduino’s Mythos grinder will support all baristas in grinding their exclusive coffees excellently, don’t miss the masterclasses scheduled for May 2 and 3 with Daniele Ricci and Junbae Bang. Daniele Ricci will explain the importance of the grinder during the WBC competition and the differences between grinders.
Junbae Bang will present all the features of the grinder that’s most loved by specialty baristas, telling the whole story of how the grinder has become what it is today: Mythos by Victoria Arduino.
Also, for the World of Coffee Busan 2024, Victoria Arduino is presenting the Eagle One Busan Special Edition, a limited edition made using a sustainable fabric and an iconic design. In 2024, the design breaks free from established formats and conventions, and embraces the new ambit of eclecticism.
It invites you to boldly combine styles and patterns, challenging predefined rules. The key to this new era? Fearlessly mixing the modern with the vintage. Audacity in colours and shapes is explored, while always maintaining a touch of minimalism.
It is a celebration of essentiality, where functionality meets an elegant and timeless design. And that’s where this fabric becomes the perfect choice: its texture perfectly embodies elegance and boldness, modern colours intertwine masterfully with neutral tones, perfectly embodying the values of Eagle One. The fabric used is 100% recyclable.
The experience offered by the barista competition is enriched by the activities and sensory experiences offered at the Victoria Arduino stand D501-D503. Every day it will be possible to taste the specialty coffees of the future extracted using two innovative technologies of the Black Eagle Maverick and Eagle One espresso machines that combine high performance and sustainability.
Nuova Simonelli, the world-renowned brand for its technologically advanced and easy-to-use professional espresso machines, is set to show the WOC Busan audience the NUOVA Aurelia espresso machine.
The espresso machine is designed to guarantee chains, roasters and restaurants an automatic workflow, reducing operative steps and preparation waste. The technology, which connects the portafilters, the machine and the grinders, guarantees the automation of every single phase of the preparation process of any beverage in order to reduce the number of steps required by the operator, to always guarantee quality standards and therefore to increase productivity.
At WOC Busan, Nuova Simonelli will also present Appia Life XT, the espresso machine for medium-high-selling bars that require consistent results and ease of use. The novelty of Appia Life XT, in addition to the new metallic grey colour, is the introduction of the PID, a technological solution that offers even better heat stability and superior consistency.
From May 1 to 4, Nuova Simonelli awaits all Appia lovers at stand D-501 D-503 of WOC Busan for a special latte art challenge with the chance to win the new Appia Life gadgets.
Stay updated on events and news from Nuova Simonelli here and Victoria Arduino here, following the Instagram pages @nuovasimonelliofficial and @victoriaarduinoofficial.
