BELFORTE DEL CHIENTI, Italy – Victoria Arduino, the Italian brand leading in the production of professional espresso machines known for their distinctive design and high performance, introduces PureBrew+, a single cup brewer that elevates your tasting experience through innovative technology. PureBrew+ offers a unique coffee experience, perfectly combining premium quality and patented technology, in an iconic design.
PureBrew+ DNA
PureBrew+ incorporates Victoria Arduino’s native technology, combined with a new patented double-mesh conical filter, delivering the pleasure of PureBrewCoffee, a filtered coffee with unique characteristics.
Every parameter (dose, volume, and temperature) can be adjusted by choosing one of the various water pulse profiles (light, medium, and dark – useful for defining the sensory experience you want to offer to the customer) to extract high-quality coffee, tea, and infusions in less than three minutes, with a repeatable and consistent result.
Simplicity and ease of use
The genius of PureBrew+ also lies in its extreme ease of use: simply create the recipe by setting all parameters, save it, and then press the icon on the main display to consistently offer the same sensory experience for every brew.
Versatility and extraction quality
PureBrew+ offers a new extraction method and therefore a new sensory experience to offer to your customers. It is simple and fast. PureBrew+ introduces two important innovations that guarantee cup quality and productivity: a new instant and energy-efficient heating system and a patented hot-cold dual circuit allowing rapid extraction temperature adjustments ranging from 75 to 95°C. The brew group has also been optimized for the new dual-circuit system to ensure maximum precision and consistency in delivery.
Thanks to these technologies, PureBrew+ is the only limitless and extremely versatile solution: it can consecutively brew coffees and teas from different origins requiring different extraction times and phases at different temperatures. High quality, repeatable brews made quickly, with less training and no unnecessary waste. Â Just one simple click.
Intuitive and easy to use
The large touchscreen display has a user-friendly interface and allows saving up to 12 recipes for rapid preparation of different types of beverages while always offering the same premium experience. For specialists who love to explore and experiment, PureBrew+ offers the possibility to create customizable recipes to expand the range of beverages and unique sensory experiences.
Extraction speed and productivity
PureBrew+ allows larger volumes to be delivered in reduced times and is also available with filters of different sizes to prepare up to 500ml of beverage in approximately 2 minutes. Among the advantages of PureBrew+ is the reduction in the number of accessories and tools needed, allowing for very rapid preparation.
Maximum compatibility
PureBrew+ is an extremely versatile single-unit solution: it can be added to the coffee station in coffee shops and can be placed individually to produce ingredients for cocktails and mixology. PureBrew+ is a new extraction method that allows different venues to extend their menu, thanks to an extremely easy-to-use product that is also versatile and capable of delivering a high-quality result. PureBrew+ also adapts to very different workflow setups depending on the type of venue, allowing for menu expansion with high-quality, consistent beverages prepared simply and quickly.
Iconic design
PureBrew+ is an elegant and compact device, meticulously designed to leverage the patented PureBrew technology. Its shapes, reminiscent of the iconic Mythos grinder by Victoria Arduino, allow for harmonious operation next to the coffee station, ensuring a consistent and efficient workflow. Whether used alone or integrated into an existing setup, PureBrew+ remains versatile and reliable, providing quick and effortless access to high-quality coffee, tea, botanicals, and infusions. Its design also allows for aesthetic customization to showcase your commitment to a premium offering and a truly unique cup experience.
Sustainable
PureBrew+ is a unique object in its kind that also contributes to the economic and environmental sustainability of the venue, reducing both waste and single-dose packaging of raw materials.
Coffee can always be freshly ground to offer a consistent and high-quality result each time. The versatility of PureBrew+ also allows for dispensing only the right amount needed, avoiding waste of both raw material and dispensed product. Additionally, the new instant heating system heats only the required water, significantly reducing energy consumption.
A rare opportunity: taste competition coffees brewed with PureBrew+ by the world’s top coffee producers and processors
On the occasion of WOC Copenhagen and the official launch of PureBrew+, Victoria Arduino offers all visitors to stand CE-008 a rare opportunity to meet some of the most incredible coffee producers and processors in the world and taste competition-level coffees brewed with PureBrew+.
Victoria Arduino will be hosting  Lost Origin, Los Pirineos, Los Nogales, Lohas Beans, and Café Granja La Esperanza. These multi-award winning producers and coffee processors are renowned for supplying coffees served by world and national champions in World Coffee championships like WBC, WBrC and WCIGS. Some of their coffees have also placed in the top of Best of Panama and the Cup of Excellence. Over 3 days of WOC Copenhagen you will get a chance to meet them and taste their special coffees, brewed with Victoria Arduino’s PureBrew+.
Here is the program:
Thursday, June 27
10:30-12:30: Café Granja La Esperanza (Colombia) will be serving a varietal of coffee from Finca La Esperanza that is exclusive to their farms.
The Café Granja la Esperanza team have won multiple awards through years of competitions. You will taste the expertise of this team lead by Rigoberto Herrera and Luis Eduardo Herrera in the cup.
Café Granja La Esperanza coffees brewed with PureBrew+ that you can taste:
Mandela XO
13:30-16:30: Lost Origin (Panama City). This highly innovative coffee processing station resembles a scientific laboratory. Located above the Casa Bruja microbrewery, they share technical expertise and some equipment, allowing them to process coffee with precision. Lost Origin processed the coffee of the 2024 World Brewer’s Cup champion and helped Don Benjie place 10th in the Best of Panama in 2023; an impressive result considering Lost Origin has only been operating for two seasons.
Lost Origin coffees brewed with PureBrew+ that you can taste:
- Don Benjie Geisha Washed
- Don Benjie Geisha Natural
Friday, June 28
10:30-12:30: Los Pirineos (El Salvador). No introduction is needed for Los Pirineos, with 23 coffees in the El Salvador Cup of Excellence over the last 15 years. Fifth-generation producer Diego Baraonas continues the award-winning work with great passion. They just obtained 3rd place for experimental coffee in the 2024 Cup of Excellence.
Los Pirineos coffees brewed with PureBrew+ that you can taste:
- Pacamara Black Honey
- Bourbon Elite Washed
13:30-16:30: Los Nogales (Colombia) won the Colombian Cup of Excellence in 2004. The farm is located in Pitalito, Huila. Oscar Hernandez and his sister Angie will represent the farm and their coffees. The list of accolades for Los Nogales is long, but just in recent years, their coffees have placed 1st in the US Brewers Cup 2024, 2nd in the Czech Brewers Cup 2024, and 1st in the UAE Barista Championship 2023.
Los Nogales coffees brewed with PureBrew+ that you can taste:
- Bourbon Pimienta, Natural
- Orange Bourbon, Natural
- Geisha, Washed
- Typica, Natural
Saturday, June 29
10:30-12:30: Lohas Beans (Colombia) presents coffees from a new generation of Colombian producers who have made a splash in the competition world over the last three years. Their successes with the coffees provided to competitors speak for themselves. They provided Caturra Chiroso Natura and Aji Natural to Michal Jasin, 2024 WBC champion.
Lohas Beans coffees brewed with PureBrew+ that you can taste:
- Tropical Fruit Forward Lush Aji Natural By Nestor Lasso
- Creamy Cultured Brilliance Chiroso Natural By Jhoan Vergara
- Tropical Fruit Forward Lush Pacamara Natural By Jhonathan Gasca
- Floral Symphony SL28 Washed #PaoTrujillo
