Starbucks celebrated the opening of the first of three stores in Hanoi, welcoming customers for the first time in Vietnam’s capital city.
Nestled in the Hanoi’s vibrant Hoan Kiem district, at the Lan Vien Hotel, this store embraces the local traditions and coffee culture. In the coming days, Starbucks will open two additional stores in Hanoi on July 24 at 314 Ba Trieu and on July 31 at 59A Lý Thái Tổ, further demonstrating Starbucks deep commitment to the Vietnamese community, after entering the market in February of last year.
“We are both excited and humbled to bring the Starbucks Experience to our customers in Hanoi. Our stores are designed as gathering places for our customers to enjoy a personalized, handcrafted cup of coffee with friends and family. We look forward to serving our customers and the local community,” said Jeff Hansberry, president, Starbucks China and Asia Pacific region.
Speaking on the occasion, Patricia Marques, general manager, Starbucks Vietnam, added, “We are thrilled to open the first Starbucks store in Hanoi, which will offer customers the distinct third place experience Starbucks is known for around the world. At the heart of that experience are the passionate, knowledgeable partners, who proudly wear the iconic Starbucks green apron every day – and are key to our continued success in Vietnam.”
Starbucks opened its first store in Vietnam in Ho Chi Minh City in February 2013, and since then has opened eight stores across the city and hired more than 200 part- and full-time partners across Vietnam. Starbucks operates its stores in Vietnam through a licensed partnership with Coffee Concepts (Vietnam), a subsidiary of Hong Kong Maxim’s Group.
