Arabica coffee, a strong product of Vietnam, was promoted at the SCAJ World Specialty Coffee Conference and Exhibition in Tokyo, Japan on September 30.
Arabica products were introduced at the event by businesses from the Central Highlands province of Lam Dong, a coffee cultivation hub in Vietnam.
Chairman of the provincial People’s Committee Doan Van Viet said those companies were outstanding in the production and sale of Arabica coffee. The event was a good chance for them to promote local coffee products and to seek export markets and Japanese investment.
Some Lam Dong businesses said many international enterprises came to the Vietnamese booth to explore opportunities for cooperation.
Tomita Sho, a representative of the Japan International Cooperation Organisation (JICA) which assists Lam Dong companies at the exhibition, said Arabica coffee had a huge potential in Japan.
While Vietnam is the world’s second-biggest coffee producer, Japan ranks fourth in the world in terms of coffee consumption.
On the sidelines of the exhibition, the Vietnamese side also met with a number of Japanese firms experienced in the production and distribution of coffee, as well as other agricultural products, to share information and set up partnerships.
The SCAJ World Specialty Coffee Conference and Exhibition, held in Japan from September 28-30, is a major event for global coffee companies.
