HCM CITY (Biz Hub) – Coffee manufacturer Vinacafe Bien Hoa Joint-Stock Company (VCF) has announced that it will acquire an 85 per cent equity interest in CDN Production Trading Corporation to expand its coffee R&D platform and increase its production capacity.
The new acquisition cost VND35 billion (US$1.6 million), the company said.
In another development, the 50-year-old coffee maker recently launched an innovative product called Phin Đien.
The new product aims to restore the unique experience of traditional Vietnamese “phin” coffee with the world’s first single-serve brewing solution that can produce a cup of Vietnamese-style coffee, the company said.
The innovation was inspired by the traditional Vietnamese phin coffee filters, but with the added convenience and hygiene of contemporary coffee preparation.
With a single capsule and a push of a button, consumers will be able to enjoy, within 45 seconds, a cup of 100 per cent genuine coffee in three Vietnamese-style coffee flavors: iced dark coffee, strong hot coffee, and iced coffee with condensed milk.
Phin Đien will be made available exclusively through select coffee shops.
