SYDNEY, Australia – Vittoria Coffee is an Australian family-owned company and a market leading brand in the pure coffee sector. The company is very happy with the judgment handed down by The Hon Justice Wheelahan in the Federal Court of Australia. They were successful against the world’s largest coffee company, Douwe Egberts who own many brands such as Moccona, Campos, L’Or, Harris and Sacred Grounds.
The claims against Vittoria Coffee for passing off, misleading and deceptive conduct and trade mark infringement were all dismissed by His Honour.
This legal action cost the company a significant amount in legal fees and very few family-owned coffee companies would have been able to afford such litigation.
Vittoria’s 400g Freeze Dried Instant Coffee jar provides fair competition in a 400g market segment that had been dominated by Douwe Egberts for many years. More competition can only mean better deals for Australian consumers.
In particular, Vittoria would like to thank the thousands of Australian consumers who wrote and posted online providing their support and comments in relation to this legal battle.
As Les Schirato, CEO of Vittoria Coffee has said all along – Vittoria is widely served in cafes, restaurants and five-star hotels. The issue of trying to pass off on Moccona’s instant coffee reputation is not something Vittoria would ever want.
