ABBOTSFORD, Canada —VSSL Gear, a pioneering supplier of outdoor adventure equipment, unveils a strategic transition into the coffee industry, with a focus on outdoor coffee equipment, aligning its future with the bold statement “Drink Coffee Outside.” This transformative move marks a significant evolution for the brand while reinforcing its commitment to enhancing the outdoor experience for its customers.
VSSL’s decision to pivot reflects a deep understanding of consumer preferences and the growing demand for premium outdoor coffee equipment. Embracing the ethos of “Drink Coffee Outside,” VSSL Gear is poised to revolutionize the outdoor coffee landscape.
“Our transition into the outdoor coffee industry represents a natural progression for VSSL Gear,” said David Marsala, President of VSSL Gear. “With ‘Drink Coffee Outside’ as our sole focus, we are excited to embark on this journey to redefine outdoor coffee culture and solidify the customer experience. Our goal is to create innovative coffee gear that elevates time spent on the go, and the Spring 2024 Collection does just that.”
VSSL is all in on coffee, and the new vsslgear.com website reaffirms this. Consumers now have a platform dedicated to integrated coffee systems, where they can gear up for their next adventure.
Coinciding with the website retheme, VSSL introduces the Spring 2024 Collection, featuring the Coffee & Cream Nest Pour Over Kit and Pour Over Set, and the new Bronze Java G25 Grinder, drawing inspiration from the rich tones in the coffee brewing process.
By combining its expertise in sustainable outdoor equipment with a passion for coffee, the brand aims to create a seamless blend of functionality, durability, and exceptional taste while using their brewing systems.
