MILAN – Coffee beans sales at Waitrose have risen by 31% year on year, with the biggest increases coming from the larger packs of beans, up to 1kg, reports the chain in a press release. At John Lewis, sales of coffee grinders, coffee pots and related accessories are up 24% in comparison to this time last month and sales of coffee machines are up 30% compared to last year.
Polly Astbury, Waitrose coffee buyer says: ‘There’s no doubt people are missing their regular coffees from their favourite cafés.
And while people are doing amazing things like donating the money they’re saving from the cost of their daily coffee to charity, they’re also upping their barista game at home.
It’s great to see that people are buying wholebean coffee and grinding it at home, as this guarantees a fresher, more flavorful cup of coffee.’
It appears Waitrose customers also want to know where their coffee comes from and are experimenting with different flavours from different origins, with sales of specific-origin speciality coffee sales up by 37% year on year.
Coffee capsule for single serve machines have seen growth of 22%, with the biggest increases seen in Nespresso compatible capsules and more eco friendly formats such as aluminium or compostable formats.
