BURLINGTON, ON, Canada – After much anticipation, Wendy’s reveals that Canadians will wake up to a better breakfast experience starting Monday, May 2. Breakfast at Wendy’s will be available nationwide, headlined by a signature coffee blend made specifically for Canadian customers that is served to order, and menu items that pay homage to Wendy’s fan favourites such as the Breakfast Baconator and Frosty-ccino.
“We believe the breakfast category is ripe for disruption and we’re here to offer a fresh, high-quality breakfast that customers deserve,” said Liz Geraghty, Chief Marketing Officer, International, The Wendy’s Company.
“We’ve done the work. We’ve immersed ourselves in what Canadian customers want from their breakfast through extensive research and have worked closely with our franchisees to ensure their teams are set up to successfully deliver a breakfast worth waking up for.”
An exclusive new coffee blend
For the first time ever, Wendy’s created a signature medium-roast coffee blend uniquely crafted for our Canadian customers. The Wendy’s culinary team worked diligently with its Canadian coffee partner to develop a sustainably sourced coffee blend of 100% Arabica beans from Central and South America.
All coffee comes from Rainforest Alliance Certified farms, which meet comprehensive standards for the protection of wildlands, waterways, and wildlife habitat as well as the rights and welfare of workers, their families and communities.
During the research phase, Wendy’s coffee was tested by nearly 1,000 Canadian consumers to curate a blend to please their specific palates
The coffee is roasted, ground and packed in Canada, brewed continuously throughout the day to bring out the best flavours, and is served to order.
“Our culinary team spent two years conducting extensive research to deliver this breakfast menu that is bound to change morning routines,” said Hayley Kianoff, Manager, International Culinary Innovation, The Wendy’s Company.
“We tested fifteen different menu concepts with more than 3,700 Canadian quick service consumers to make sure we got it right. The Breakfast Baconator and the Bacon, Egg and Swiss Croissant received high ratings by consumers, while our seasoned potatoes are all but guaranteed to be among fan favourites.”
Customers will be able get Wendy’s breakfast delivered using providers such as SkipTheDishes and UberEats.
To help serve up the craveable breakfast menu, Wendy’s Canadian franchisees are hiring more than 1,500 new crew members to join an existing team of approximately 15,000 across the country, offering opportunities for flexibility and to build a career. Morning people who are ready to dish out breakfast Wendy’s style can apply today at wendys-careers.com/caen/ or visit their local Wendy’s restaurant.
