LITTLE ROCK, Ark., DENVER, Colorado, U.S. – Westrock Coffee has finalized a deal with the Denver Broncos to publicize its crop-to-cup coffee brand during the 2015 and 2016 NFL seasons.
As part of the strategic partnership with the Denver Broncos, Westrock Coffee will advertise on the electronic signage system throughout Sports Authority Field at Mile High stadium during every Broncos home game.
Westrock Coffee will also be spotlighted on DenverBroncos.com, on Broncos Mobile and Table apps, featured in each Game Day program and Broncos Magazine.
“The Denver Broncos are proud to partner with Westrock Coffee this season,” said Dennis Moore, VP Sales and Marketing with the Denver Broncos.
“When we learned about Westrock Coffee’s mission of partnering directly with coffee farmers to deliver a world-class product that provides value to the farmers and consumers, we felt the story would resonate with our fans. Our organization and especially our fans value companies and organizations that truly give back.”
In addition, Westrock Coffee will be sold in the concession stands and during catered events at the stadium. The Broncos will also offer Westrock Coffee single serve cups, compatible with single-serve machines, in the suites at Sports Authority Field at Mile High during home games and during other events when the suite level is open.
“Our new strategic partnership with the Broncos gives us exposure to coffee drinkers in the greater Denver market,” said Elizabeth McLaughlin, Executive Vice President of Sales and Marketing for Westrock Coffee Company.
“Westrock Coffee is relatively new to the Denver area, so we felt a partnership with Denver’s most beloved sports team would be the ideal way to gain exposure for our brand. We believe our company mission of working with farmers directly at origin to provide the end consumer a premium tasting coffee at a value price will appeal to consumers throughout Denver.”
