MILAN – “Expo Milano 2015 will be an experience like nothing else in the world. For all of us.” These are the closing words of the spot which launched the Universal Exposition communication campaign last month.
It is a spot that has brought public attention to the many aspects of the Expo Theme: from the right to food, to the sustainability of food production; from the importance of sharing, to the imbalances between rich and poor Countries.
On Sunday, December 7 the second phase of the campaign kicked off, focusing on the visitor experience during the Event. As its very first preview, here is the 60-second spot designed for the web, followed by the 30-second spot that will be broadcast tomorrow on major television networks
From December 7, Expo becomes an Experience
The content and spaces, thematic routes and architecture of the Exhibition Site, the area that will host Expo Milano 2015, are the subject of the new spot.
What is Expo?
What will the public do during visits? What is there to see?
The next phase of the campaign begins with these questions, answering with powerful images and a compelling narration: “We’ll see breath-taking shows and mind-blowing architecture, we’ll ride gigantic fruits and sniff scented bells (…) we will discover the largest restaurant in the world, we’ll go shopping at the supermarket of the future.”
And it concludes: “So… have you got your ticket?!” Buying a ticket for Expo is easy: just go to the dedicated platform, choose the days of your visit and discover a range of tickets available. In just a few steps you can treat someone (or yourself) to the gift of the year!
YourExpo2015: a contest on Instagram open to all
The Politecnico di Milano, in collaboration with the Communication and the Social Team of Expo Milano 2015, has created the game, YourExpo2015.
The contest will take place on Instagram and invites users to post pictures inspired by the weekly themes of the campaign. The best images, selected through the social network, will win a special place in the campaign.
