GEISLINGEN/STEIGE, Germany – This autumn, WMF Group will enter into a long-term partnership with the United Nations Children’s Fund, UNICEF. The aim of the cooperation is to help children suffering from malnutrition and provide them with healthy nutrition.
According to estimates by UNICEF, 165 million children around the world are affected by severe malnutrition. Together with UNICEF, the WMF Group wishes to ensure that the right of all children around the world to develop healthily is a reality.
The partnership starts across Germany with a special campaign in all 200 WMF stores and those run by participating specialist dealers: From 12 October to 31 December 2015, WMF Group will donate two euros to UNICEF for each purchased set of children’s cutlery featuring the promotion logo.
The money from the campaign will go towards supporting UNICEF’s global nutrition programmes for children.
This includes programmes that promote adequate nutrition for pregnant and breastfeeding mothers.
It also supports projects for health prevention and the treatment of diseases such as malaria and pneumonia.
As a manufacturer of high-quality cookware, WMF Group feels it has a particular social responsibility to introduce children to conscious nutrition.
“With our extensive range of cutlery designed for children, we want to support our customers and pass on the pleasure of conscious nutrition to children,” says Kai Hummel, Press Officer at WMF Group.
“We are delighted to be able to enter a long-term partnership with UNICEF and support the global nutrition programmes – this planned campaign is only the start.”
