AMSTERDAM, The Netherlands— The largest coffee trade show in Europe is opening today in Amsterdam. Thousands of baristas, coffee roasters, buyers, and F&B professionals are expected at RAI Amsterdam to find the latest products and innovations, and to take part in inspiring lectures, tastings, and social activities.
The event is organized by the Specialty Coffee Association (SCA) and is also the venue for the prestigious 2018 World Barista Championship.
The annual event has grown in five years from 3,000 visitors and 45 exhibitors to 6,800 visitors and 250 exhibitors.
Professionals from over 90 countries visit the trade show, known as one of the leading international coffee events.
A Festival of Innovation, Entertainment, and Knowledge The backbone of World of Coffee is the dynamic 5000 sq.m. show floor featuring over 250 of the world’s leading coffee and Horeca industry suppliers and much more:
- 2018 World Barista Championship
- SCA Lecture Series
- Two busy cupping rooms
- Brew and Espresso Bars
- Sustainability Forum
- Best New Product Awards
- Automating Excellence, a space where visitors can taste the finest Cup of Excellence coffees made by aselection of the most innovative, fully-automated machines.
World of Coffee offers many opportunities to network with specialty coffee professionals from Europe and around the world, on the show floor and at various receptions and parties.