COPENHAGEN, Denmark – World of Coffee Copenhagen kicks off today June 27 and will run until June 29, 2024 at Bella Center Copenhagen. The event will feature over 400 companies and brands on the show floor, dozens of Lectures and Workshops, Cupping Rooms and Roaster Villages, and so much more.
Copenhagen’s progressive approach to business, technology, design, and trade further amplifies its standing as a global leader, making it an ideal destination for coffee enthusiasts and professionals to gather at Europe’s premier coffee trade show.
Competitors from around the globe will gather to compete at World Coffee Championships (WCC), staged at World of Coffee Copenhagen. The event includes the 2024 World Latte Art, World Coffee in Good Spirits, World Coffee Roasting, and Cezve/Ibrik Championships.
The World Coffee Championships (WCCs) are annual events that are the culmination of local and regional qualifiers, hosted by sanctioned Competition Bodies around the globe. An expected 96 competitors will be vying for the title of world champion across three skills-based competitions.
World Latte Art Championship
This competition highlights artistic expression while challenging the barista in an on-demand performance. Baristas are judged based on visual attributes, creativity, identical patterns in the pairs, contrast in patterns, and overall performance.
World Coffee in Good Spirits Championship
This competition promotes innovative beverage recipes that showcase coffee and spirits, and highlights the barista/barkeeper’s mixology skills.
World Coffee Roasting Championship
Competitors are evaluated on their performance developing a roasting profile that best accentuates the desirable characteristics of that coffee, matching that profile, and on the ultimate cup quality of coffees roasted.
A new show feature for 2024 – Green Coffee Connect
Green Coffee Connect is an area of the show created to foster a thriving green coffee industry. Presented by Barista Attitude, the event is at the forefront of fostering an inclusive environment for shared knowledge and networking for the green coffee industry. In 2024, Green Coffee Connect will offer a dynamic platform for participants to engage in enriching learning experiences and forge valuable connections.
Retail Buyers Lounge
This new show feature is specifically designed to engage coffee professionals with buying power in retail operations. Open to select attendees, the Retail Buyers Lounge will act as a designated space for skill-sharing, learning, and networking amongst global coffee retail industry professionals in attendance at World of Coffee.
Participants will have access to a comfortable lounge space off the show floor where they can catch up on emails, connect over coffee and learn about the latest trends impacting the industry. Buyers will have access to industry experts through a series of short talks and panels taking place each day.