To mark Unesco’s World Poetry Day last Saturday, 1,100 cafes, bars and restaurants in 23 countries across Europe, including the UK and the US and Australia offered a dose of caffeine to any customer who handed over one of their own poems.
Julius Meinl, an Austrian coffee-roasting company founded in 1862 in Vienna, was the brain behind this initiative, championing the idea that “feelings are more valuable than money.”