The in-depth education of World Tea Expo and World Tea Academy is hitting the road with stops in Boston and Chicago this fall. The upcoming events offer entrepreneurial and career-focused education tracks, as well as a tasting tour of six tea origin countries/regions.
World Tea on the Road (#WTOTR) will enhance attendees’ understanding of tea and the business of tea over just one weekend in each city. Attendees can select either Boston, Oct. 10 -11, or Chicago, Nov. 7 – 8. Registration is open at WorldTeaontheRoad.com (Early-bird rate expires Aug. 7).
World Tea on the Road offers two education tracks, Tea Business Boot Camp and World Tea Academy Live!, in addition to the World Origin Tasting Tour that is included as part of both track offerings.
Tea Business Boot Camp – This track is designed for entrepreneurs who are starting a tea retail business. Sessions include: Tea 101; Start a Business in the Tea Industry; Capturing & Marketing Customers; How to Source & Select Teas; Financial Management Considerations for New Tea Businesses; and other sessions to be announced. Participation in this track also includes the World Origin Tasting Tour.
World Tea Academy Live! – This track is a first step to achieving industry certification and future success in the world of tea. Session highlights include: Intro to the Six Types of Tea; Cupping Green and Yellow Teas; White and Oolong Teas; Black and Dark Teas; a Tea Q&A; and World Tea Academy Test Preparation and Testing. World Tea Academy is the leading online tea education and certification program, and World Tea Academy LIVE! is in-person instruction based on the online program. Participation in this track also includes the World Origin Tasting Tour.
World Origin Tasting Tour – In this virtual tea tour around the globe, attendees will make “stops” at six major countries/regions of origin, cultivating a better understanding of the culture along the way. Countries of origin include: China, Japan, Kenya, Sri Lanka, India and Taiwan.
Register for World Tea on the Road – Boston or Chicago – at WorldTeaontheRoad.com.
Also watch WorldTeaExpo.com for upcoming details on the 2016 World Tea Expo, June 15 – 17, 2016 in Las Vegas (#WTE16).
