DUBAI, UAE – Coffee aficionados and industry leaders will converge in Dubai this February at World of Coffee (WOC) Dubai 2025 to participate in its first DMCC Specialty Coffee Auction, where some of the globe’s rarest and most exquisite coffee beans will be up for bidding. Through a special strategic partnership between WOC Dubai and DMCC, buyers from around the world, including leading global producers, will be able to compete for approximately 20 exclusive lots of rare, specialty-grade coffee beans, both in person and remotely via an advanced digital auction platform.
Specialty coffee is classed as coffee scoring 80 points or above on the 100-point scale used on the Specialty Coffee Association Cupping form and those being auctioned will all score 92 and above. Coffee prices, especially those with high ratings, are rapidly rising and earlier this year a new record was set when the Elida Geisha Natural Torre coffee lot from the Lamastus Family Estate sold for US $10,013 per kilogram.
Some of the rarest coffees in the world include Black Ivory from Thailand, which sells for approximately $1,500 per kilogram and Kopi Luwak from Indonesia that can fetch up to $1,200 per kilogram.
Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer of DMCC, commented:
“The inaugural Dubai Coffee Auction by DMCC in 2025 is a testament to our role in shaping the future of one of the world’s most traded commodities. By showcasing some of the rarest and finest coffees, this event not only has the potential to set new record prices for specialty coffee but reinforces Dubai’s position as a leading hub in the global coffee trade. Together, we are bringing coffee producers, traders, and enthusiasts from around the world to Dubai, driving growth, sustainability, and excellence within the industry.”
The auction will be a highlight of WOC Dubai 2025, the Middle East’s largest coffee trade show. Returning for its fourth edition from February 10-12, 2025, at the Dubai World Trade Centre, WOC Dubai is set to attract over 13,500 visitors and more than 400 international exhibitors. As the MENA coffee market surges towards an estimated value of $11.5 billion by 2025, WOC Dubai arrives at a pivotal moment for the industry.
Khalid Al Hammadi, Senior Vice President of DXB LIVE, added: “World of Coffee Dubai provides an essential platform for the industry, connecting coffee professionals, enthusiasts, and businesses from around the world. This auction is another sign of just how central Dubai is becoming for the coffee trade, reinforcing the city’s role as a hub for innovation, collaboration, and opportunity in the global coffee industry.”
The coffee industry has experienced a significant rise in value and demand, with coffee prices reaching a 47-year high. This surge is driven by growing global demand – notably in Asia – and supply concerns, including weather-related challenges in key producing countries such as Brazil and Vietnam. These dynamics underscore the importance of events like the DMCC Specialty Coffee Auction, which connect the industry’s key players while offering insights into emerging trends.
About World of Coffee Dubai
World of Coffee Dubai (WOC Dubai) is the premier coffee trade show for exhibitors and visitors looking to break into the Middle East’s burgeoning coffee industry. The event showcases popular features like the Roaster Village, engaging lectures, the Cupping Room, the SCA UAE National Championships, the Coffee Design Awards, the Best New Display Product Competition, Brew Bar, and the SCA Community Lounge, where buyers and sellers come together to reconnect and establish new business relationships. The exhibition welcomes local, regional, and global professionals in the coffee industry including producers, manufacturers, traders, farmers, international experts, distributors, small and medium companies, coffee shops, roasters, hotels, and coffee enthusiasts from around the world.
About DXB LIVE
DXB LIVE, the premier event management and experiential agency of Dubai World Trade Centre (DWTC) offers a comprehensive range of services, providing innovative solutions for all types of events and experiences both within the UAE and internationally. Over the years, DXB LIVE has successfully created a fully integrated and globally recognized experiential environment, driven by its state-of-the-art in-house production facilities and advanced technical expertise. The team covers strategic concept planning, design, and marketing that blends perfectly into a holistic experience for businesses and consumers from around the globe. DXB LIVE, with its global vision, has emerged as a transformative force in Dubai’s event landscape.
