SHANGHAI, China – Yum China Holdings, Inc. is thrilled to celebrate the victory of Jannik Sinner, global ambassador for Lavazza, at the Rolex Shanghai Masters. Lavazza, a renowned family-owned Italian coffee company, entered into a joint venture with Yum China in early 2020 to develop the Lavazza coffee concept in China.
The joint venture had opened over 100 Lavazza stores across the country since then, bringing premium Italian coffee experiences to Chinese consumers.
During the Rolex Shanghai Masters, the joint venture rolled out a series of marketing initiatives to elevate Lavazza’s brand presence. As a prestige sponsor of the tournament, Lavazza introduced a limited-edition “LAVAZZA Shakerato” drink featuring Jannik Sinner, available exclusively in China.
Fans were also treated to special accessories, such as tennis balls signed by Sinner and custom-designed Lavazza coffee cups, reflecting Lavazza’s deep-rooted connection with tennis. Lavazza set up four booths at the Qizhong Tennis Center, where the Rolex Shanghai Masters took place, offering special meal sets for attendees and enhancing the overall event experience.
In addition to its partnership with Lavazza, Yum China is also proud to have Pizza Hut involved in the Rolex Shanghai Masters. Pizza Hut provided a variety of signature dishes to enhance the fan experience during the event, further solidifying Yum China’s presence at one of the most important tennis events in the region.
The Rolex Shanghai Masters, an ATP Tour Masters 1000 event, draws top tennis players from around the world. Yum China is honored to be part of this prestigious event and is committed to providing exceptional service and culinary experience to audience across China.
