Massimo Zanetti, Chairman of Massimo Zanetti Beverage Group, met the representatives of the main foreign worldwide newspapers, during a meeting organized by the Foreign Press Association in Rome.
Massimo Zanetti retraced the most important moments of his experience as entrepreneur: the decision to continue his family tradition, focusing on the roasted coffee business, the first acquisitions at national and international levels and the experience of listing into the Stock Exchange.
Mr Zanetti emphasized the importance of coffee as expression of Italian spirit in the world, affirming that “everything in the world relative to coffee” can be attributed to Italian people.
For the 24 journalists in Rome, the event has been an opportunity to know better the Group and the President.
At the end of the presentation, directed by Mr Tobias Piller, President of the Foreign Press Association, there was a lively session of questions and answers and a tasting of the Group products.
Massimo Zanetti Beverage Group, with more than 100,000 customers all around the world including cafes, restaurants and hotels, has grown at international level thanks to a careful policy of acquisitions of local companies.
Those companies are leaders in their country or in their field, with a rich assortment of high-quality colonial products (espresso coffee, filter coffee, tea, cocoa and spices), without changing the identity and the values where the consumers can still identify themselves.
