Zeus, an Irish global packaging solutions company, has created the Treefree Cup, which it claims is the most sustainable single-use cup available in the Irish market as it contains no paper product.
The new, sustainable cup was launched earlier this week and is the country’s only closed loop system, with the cups and lids being collected for composting after use and converted to biogas and biofertiliser.
The paper-free cups will be used in Happy Pear restaurants in order to tackle Ireland’s plastic and paper waste problem.
“There is a lot of talk in Ireland about composting and compostable cups,” said Brian O’Sullivan, managing director of Zeus.
“Zeus has been selling compostable cups for years, but these cups are not as sustainable because trees still need to be cut down. With the Treefree cup, we wanted to launch a product that was not only paper-free but also part of a system of collection that ensures the correct composting of the cup.
This comes after Starbucks announced that they would be eliminating plastic straws from their cafes by 2020.
