KUALA LUMPUR, Malaysia – ZUS Coffee, the trailblazing force in Malaysia’s coffee scene, is set to revolutionise the way Malaysians experience their favourite caffeinated beverage with the launch of COFFIZZ, the country’s first Halal sparkling coffee in a ready-to-drink (RTD) canned format.
It is also the first from the brand’s new vertical that covers FMCG and Lifestyle products synonymously named ZUS Everywhere – a start to an exciting beverage and consumer goods lineup throughout the year that will continuously launch on the brand’s website.
The inception of a canned sparkling coffee beverage stemmed from a gap in the market, where consumers were looking for an easy-to-drink version of coffee.
Coffee may have left a bitter taste for some, but by blending the fizzy nature and light caffeine with similar levels in a soft drink, consumers can now enjoy a new experience in an untapped category, coffee refreshers.
Ng Chun How, Business Lead of the new vertical said, “Driven by our achievement of having served more than50 million cups of affordable good quality coffee in Malaysia, COFFIZZ is a testament to our passion for pushing the boundaries of coffee innovation.
We believe it will redefine the way Malaysians enjoy their coffee, offering a refreshing and convenient option for everyone, everywhere.”
The product was initially launched in a Limited Edition 3-Can Box as an online-exclusive of only 10,000 units, now sold out in 10 days since the launch.
